überlube

überlube is a leading lubricant brand with an impeccable reputation within the sector and a well cared for branding. They needed a new image that matched their core value of diversity: überlube is for everone.

We conducted all the work to achieve attractive and powerful visual references for both their professional audience (specialised shops, pharmacies and online shops) and for the B2C end customer (mainly through social networks and ecommerce).

We kept the corporate colours grey and white but we added a twist and created a photo shoot that showed a diversity of bodies and skins where we didn’t retouch either skins or bodies.
neither of skins nor of bodies.

We made a video spot, 360 product videos for ecommerce, product photography for marketing, lifestyle photography, inspirational photography and with this photographic material we developed the graphics to make promotional and printing materials:
cards, flyers, shipping boxes, brochures, shop displays, catalogues, social media content and a kit for b2b clients explaining how to sell their products in physical and online shops.